Here are some of the important advantages of CRM:

i.) Stores vast information in an organized way, properly categorized for future reference.

ii.) Task tracking: Lets you fix appointments and alerts you about the upcoming task. Allows synchronization of data with calendars for timely reminders.

iii.) Efficient management of employees’ performance, progress assisting you with recognizing training needs.

iv.) Selling opportunities: With information about customer’s likes and preferences you get more selling opportunity.

v.) Helps in analyzing data:It can prepare automatic reports which saves a lot of time.

vi.) Improves efficiency of teams: Stored information can be easily accessed by different teams. Each team can get valuable information improving its efficiency and productivity.

vii.) Improves customer service: Information about customers buying habits, preferences, and history allows you to easily find solutions to the customer’s problems. Check the database for potential issues and providing a solution helps in improving customer experience.

viii.) Customer retention:Better customer service implies improved customer retention

The analytical CRM helps you in analyzing the data and generating various kind of reports which assist in making the futuristic decisions for your customers in terms of the product and services both.

The system also helps you in managing the performance of your employees efficiently and identifying their training needs.

CRM is a tool which helps in analyzing the interactions with your customers. It helps to make your business more efficient and increases the productivity of employees. Here are a few reasons why you need CRM for your business.

i.) Effective reporting :CRM helps you to understand the activity of every executive. This will help you to identify if there are any loopholes in your processes or any sales executive needs help.
ii.) Helps to grow business: CRM helps to identify new product requirement in the market. It can be used by the employees to cross sell and up sell.
iii.) Ensures best sales practice: CRM helps you to provide consistently high quality service to the customers.
iv.) Helps to understand customers better: CRM captures information about customer’s behavior, their likes, and dislikes, preferences, and needs.
v.) Reduces workload and overhead costs: Most of the work is automated which reduces the administrative overhead cost and the work is performed faster.